About

Demo Portfolio · Alex Chen

Independent UX engineer building tools for indie founders

My background spans product design, interaction design, and full-stack development. I've worked with bootstrapped founders, early-stage startups, and established tech companies—learning that the best products come from deep empathy, clear thinking, and relentless iteration.

Today, I focus on indie founders who are building the next generation of tools. I offer strategic design guidance, UX audits, product prototyping, and implementation support. My approach is always practical: no unnecessary complexity, no design-for-design's-sake—just thoughtful solutions that drive real results.

When I'm not designing, you'll find me writing about product strategy, experimenting with no-code tools, or building small projects that solve my own problems. I believe the best way to understand what founders need is to be one myself.

Skills & expertise

User Experience DesignProduct StrategyInteraction DesignDesign SystemsPrototyping & TestingNo-Code ToolsFrontend DevelopmentUser Research

FAQ

What's your typical engagement model?+

I work with indie founders through flexible arrangements: hourly consulting, project-based retainers, or equity partnerships for products I believe in. We'll discuss what works best for your stage and budget.

Do you work with non-technical founders?+

Absolutely. I've helped non-technical founders translate their vision into concrete product specs and design systems. I bridge the gap between your ideas and what's technically feasible.

How long do projects typically take?+

It depends on scope. A UI audit might take 2-3 weeks, while a full product design could span 2-4 months. We'll create a clear timeline and deliverables before starting.

Can you help with no-code solutions?+

Yes. I specialize in no-code and low-code tools like Webflow, Bubble, and Zapier. Perfect for founders who want to move fast without heavy custom development.